Thanks for posting here and welcome to the community!
Regarding this concern, our marketing team offers various promotional prices for new purchases and for renewals. The prices you see on our site are seasonal and as of this moment, the new purchase offers are on promotional discount.
If the promotional discounts of our new subscriptions are more appealing to you, you may proceed to purchase these offers and change the serial number on your existing program instead, provided that the new subscription you're purchasing is exactly the same kind of program as your existing one.
Hope this clarifies your concern!
Trend Micro Home Users Community
"The prices you see on our site are seasonal and as of this moment, the new purchase offers are on promotional discount."
When users are complaining about high renewal price , always this seem to be the situation / answer.
If it is a promotion and is renewal time, why not offer the same promotion to the user who has to renew?
How complicated this could be????????